Queen Mary’s College (QMC), a sixth form college that teaches the BTEC esports qualification in Basingstoke, UK, has partnered with eSportskred to create an ambassador network of sixth form students and staff.
The idea is to “reach massive audiences across streaming and social channels” and promote the college’s values while increasing its marketing efforts.
Students will demonstrate their coursework on social and streaming channels and work with industry brands that wish to sponsor the college.
In partnership with eSportskred, Queen Mary’s College will bring all of their eSports students and ambassadors onto the technology platform to build their own influencer/ambassador network.
The news comes after QMC students recreated the pre-Minecraft Collegiate League college esports facility in Minecraft.
QMC first opened its £300,000 esports facility in May 2021, which includes 52 gaming systems, an editing and streaming room, a mini-cafe and a yoga room.
James Fraser-Murison, Director of Learning for Creative Arts at Queen Mary’s College, commented: “I am constantly innovating to better, more responsively deliver curriculum that meets the needs and interests of our students while maintaining the financial stability of the College receive.
“The eSportsKred solution allows us to build a scalable ambassador network with academic staff, students and ambassadors. We can now have a digital community and platform to showcase our students’ innovative work and expand their vision while collaborating with well-known brands.”
According to eSportscred, its platform consists of audience insights, ratings, campaign management and analytics.
Vicky Cheng, Global Director for eSports at eSportskred added: “As Malcolm X once said, education is the passport to the future because tomorrow belongs to those who prepare for it today. We value the opportunity to partner with Queen Mary’s College as a technology provider. QMC is a well-structured college with high quality staff and modern infrastructure. We will be working closely with James and his team to pioneer and move this project forward.”
eSportskred is part of the Sportskred group.
Last year, eSportscred partnered with British esports organization Vexed Gaming.
Dom is an award-winning writer who graduated from Bournemouth University in 2007 with a 2-1 degree in multimedia journalism.
A longtime gamer who first encountered the NES controller in the late ’80s, he has written for a number of publications including GamesTM, Nintendo Official Magazine, industry publication MCV, and Riot Games, among others. He worked as Head of Content for the British Esports Association until February 2021 when he returned to work full time at Esports News UK and as an Esports Advisor to help brands and businesses better understand the industry.