A trio of UK and Ireland esports organizations have partnered with video platform Recast which connects rights holders, fans and brands.
UK esports organizations LDN UTD and Viperio have joined the platform, as have Irish org Katana Gaming. They’re also joined by Dutch org and FIFA academy Team Gullit, which is owned by football legend Ruud Gullit, and the four newcomers join JLingz Esports, which launched a Recast channel last year.
Recast lets users watch sports from a mobile device and earn in-app credits called ‘Casts’ – for both viewers and rights holders – through microtransactions.
Rights holders, like esports orgs, can monetize content from 10-second clips to full live games. Fans can then earn credits by watching adverts or purchasing them, and make micropayments directly to rights holders to watch the sports/esports they want. Rights holders can then cash out these credits.
Fans will be able to view tournament broadcasts, behind-the-scenes interviews, tutorials and more.
Recast’s proposition means the business does not purchase any sports rights, following other exchange models such as Airbnb and Uber in not owning supply, but ‘generating value through connection’.