Virtual objects in the form of non-fungible tokens, so-called NFTs, are becoming increasingly popular, but are also causing great controversy. One of the companies looking to benefit from this new solution is Ubisoft, which launched the Quartz platform for buying tokens in Tom Clancy’s Ghost Recon: Breakpoint. The players were furious after the announcement. The emotions were so high that Ubisoft CEO Yves Guillemot had to arrange a call with the developers to calm the mood. After the. judging published account Kotaku, he was unsuccessful and his arguments did not convince many employees.
NFTs as loot boxes and microtransactions?
You can find out more about the Quartz platform in our article:
- Ubisoft offers NFTs for items purchased in games.
It is not surprising that such a conversation took place. The inclusion of NFTs in the game is best reflected in the YouTube stats – under the video that Quartz announced, 95% of audience reactions were negative. The situation at Ubisoft was similar – The internal communication systems were filled with comments from developers who expressed their doubts about the publisher’s offer in this direction.
During the conversation, Yves Guillemot argued that the poor reception from NFTs was only temporary. He cited examples of DLC, microtransactions, and loot boxes. which initially also met with great resistance, but are now considered the standard in the industry.
These arguments could not convince many developers, especially since Ubisoft is still criticized for some microtransactions, such as the sale of boosters to accelerate character development in the Assassin’s Creed Series.
CEO cites Roblox as an example but can’t explain how NFTs will help
Guillemot assured that the introduction of NFTs will open up new opportunities for players and developers, but was unable to provide a specific example of how tokens could improve games. He cited unconvincing generalities about the metaverse or the ability to buy and sell virtual homes.
Guillemot also cited the example of Roblox, whose developers are now worth $ 45 billion. The problem is that this success was achieved without NFTs, which shows that gamers can make money playing games without using the non-fungible token technology.
Developers fear that NFTs will negatively affect their work and image
Kotaku reports that developers are concerned about their image and that of their games. Tom Clancy’s Ghost Recon: Breakpoint launch was a disaster, and the developers spent the next two years getting the game right. Now the reception of the game is much better and the developers fear that all this effort is now for nothing with the introduction of NFTs.
Additionally, Ubisoft staff has raised the issue of the lack of regulations regarding non-fungible tokens that can facilitate the cheating and exploitation of gamers. Workload is also an issue. The publisher’s games are already huge, with huge worlds and a plethora of different gameplay systems, and adding another business model isn’t going to make the developers’ lives any easier.
Ubisoft developers are complaining, but the CEO has no intention of changing his mind
One developer well summed up the problem in a comment for Kotaku:
?? I’m here to make games and to promote fun and entertainment. And I don’t see how that goes in that direction, it’s just another way to milk money.
The sharp criticism of NFTs recently prompted GSC Game World to withdraw the idea for non-fungible tokens planned for STALKER 2: Heart of Chernobyl. Unfortunately, we shouldn’t expect Ubisoft to do the same. Not only are there no plans to remove NFTs from Tom Clancy’s Ghost Recon: Breakpoint, but the company’s authorities already have ideas for other similar initiatives.