Thursday, August 18, 2022

TNG: Forget Directs – July is Twitter announcement month > NAG

I’ve written a few times about how much I enjoy a Nintendo Direct. There’s just something Nintendo manages to do in Directs – that most other companies fail to achieve with their video presentations. I’m sure it has something to do with the fact that I’m a big fan of most of their content. However, it’s also about tone and tempo most of their big Directs manage to achieve – it’s usually a fun watch with a great cadence of surprises, reveals and updates. I really enjoy the planned presentations we get. But it seems (at least this month) that all the big reveals are coming in different forms…

Social media shadow drop

This month it seems Nintendo has decided that they’re going to make some pretty big announcements/reveals by simply posting the info to their official Twitter accounts. Now, I completely understand why posting on big social media sites would be part of a reveal plan, but it’s pretty interesting that this month, Nintendo seems to be going all in on these surprise (and somewhat random) tweets for some pretty big news items.

First, on the 6th of July, we got the special edition Splatoon 3 Switch OLED (plus accompanying bits and bobs). And just a week or so later, in the space of just two days (11 & 12 July) not only did we get a new game announcement about Kirby’s Dream Buffet but also a release date and first proper trailer for bayonetta 3. Sure, Kirby is a digital-only multiplayer game (that gives us some serious Fall Guys vibes) so you may find the ‘lowkey’ announcement to be pretty acceptable, standard fare. However, combined with bayonetta 3 which (although it’s not really my kind of game) has a huge following and is probably one of the most highly-anticipated games coming to the system this year, plus all the Splatoon 3 stuff (not to mention a few smaller updates we are likely to hear about soon like the Mario Kart 8 Deluxe DLC Wave 2) it really does make one wonder why Nintendo didn’t go the Direct route when they seemed to have more than enough content to work with.

What do you think? Are you a fan of the unplanned shadow social media drops in July? Let us know in the comments section below…

As always remember you can check out more Nintendo news, reviews and features at

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