Sunday, May 29, 2022

The Impact of TikTok on the Video Game Industry and Esports

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TikTok, a leading short video platform, is the newest and greatest social media app to hit the mark. Millions of younger people have fallen in love with the app, best known for viral dance and lip-syncing videos.

Content creators of the app need to use built-in video editing features and specialized tools to wow viewers within seconds.

Unsurprisingly, the biggest recent development from TikTok came when users were allowed to post three minute videos. TikTok’s success comes from how easy it is to view short video content, and the app used to have a strict video length limit of 60 seconds. Most of the content still fits within the 60-second limit, but the extended three-minute time is aimed at keeping viewers occupied, who will now be able to more easily interact with the content on their For You page.

With the longer three-minute video limit, TikTok Content creators can use more visual and sound effects to enhance and differentiate their videos. ONE Glitch Art Generator is a video editor that anyone can use to easily make video transitions much more noticeable. Some other free video editing tools that you can use Tick ​​tock Videos are available at OpenShot, VideoSoftDev, and Lumens5.

How TikTok is affecting the gaming industry

Esports has found a new fan base on TikTok, with gaming content proving to be popular with its users. When playing content on TikTok consists mainly of clips from games, highlights, and news videos. TikTok’s new CEO Kevin Mayer has stated that one of his goals is to expand the reach of gaming and esports on the platform. Here are some examples of how TikTok is transforming the gaming industry:

New championships

The app’s developer, ByteDance, has made forays into gaming with the platform, mainly in China with a new gaming division developing its own games, and into esports – the world of all-star esports teams and more competitive, organized Video games.

The very first TikTok took place in the spring of last year. instead of Cup in partnership with the Collegiate StarLeague (CSL), an online collegiate esports tournament with a sizeable prize pool of $ 60,000. College players had the opportunity to compete against each other to earn their share of the prize money to cover their education costs.

In addition to the $ 60,000 prize pool, anyone can use the TikTok Cup entrants could win equipment and additional cash prizes by uploading fun and creative videos with the hashtag #TikTokCupContest. Tick ​​tock then put its users in the spotlight by posting the best of these tagged videos on the TikTok. presented Cup transfer and The official TikTok site from CSL.

New experience during the events

Tick ​​tock has accepted eSports. Even further back, in October 2020, TikTok announced a partnership with FIFA 21-based esports team Tundra – FIFA content apparently has more than 3.3 billion views on the platform. And since then, we’ve seen major video game producers and developers like Riot Games and ESL integrate TikTok in their activities.

Increased interest in esports

E-sports betting providers can also use TikTok; There’s really no good reason not to create a TikTok Marketing strategy at this point (we have one here at Esports News UK – that’s called a lack of time and resources)!

Since TikTok The content is so short that accessing the platform is just as easy as reusing and recycling existing video content from YouTube. In the future, short highlights from major tournaments and useful esports tutorials for various games can also spark interest in esports.

The majority of the eSports community, however, tends to use Twitter to discuss what’s going on in the room – TikTok seems to have a rather loose user base.

A new way of communicating with the audience

Esports and gaming organizations have experimented with TikTok and invested creative and marketing resources. During the World Cup finals for the popular multiplayer online battle arena (MOBA) game League of Legends in 2019, Riot Games partnered with TikTok. one to kick off his original track, True Damage, with a hashtag challenge that allowed users to upload lip-sync videos with the track.

In the future, the developer of TikTok ByteDance will have a video game development unit, Nuverse, which has acquired several game studios and exclusive distribution rights. Above all, it agreed at the beginning of the year to take over Moonton Technology, based in Shanghai, the developer behind another MOBA, Mobile Legends: Bang Bang.

A new wave of influencers

It’s not just big companies and esports teams that are feeling the effects of TikTok; individual players and esports influencers have made it. At the time of writing, Fortnite World Cup Champion Bugha and courtonegive me have 5.7 million and 2.3 million TikTok Trailer or

While some influencers have been reluctant to switch to TikTok, it is clear that there are advantages.

Former British League of Legends scene player Chibs, who played for MNM Gaming and Fnatic Rising, has moved to TikTok in recent years, where he now has 1.2 million followers.

Some more of the most popular gaming and esports accounts on TikTok contain:

  • Tyler ‘Ninja’ Blevins – 7.4 million followers
  • Brian ‘FaZe Rug’ Awadis – 8.4 million followers
  • Pokimane – 6.1 million followers
  • Frazier ‘Kay’ Kay – 2.5 million followers

There are also brands like HyperX, Excel Esports, Fnatic, and more getting involved.

TalentX Entertainment, a social media monetization and talent development company, partnered with ReKTGlobal earlier this year to create TalentX Gaming, led by CEO and former YouTube influencer Jason Wilhelm.

Influencer on TikTok may also work with game companies to promote the games they play and include ads when posting videos.

Wilhelm said he hoped TalentX Gaming can help TikTok Influencers are creating more gaming content so they can expand to other platforms where they can stream and monetize their content.

Regardless, TikTok is relatively new compared to giant video platforms like YouTube and Twitch, and social media sites like Instagram and Twitter, which esports influencers can turn to for maximum reach. These platforms were also inspired by TikTok, with YouTube launching shorts.

Conclusion

For esports influencers new to TikTok, the only clear trend is universal cross-platform growth. Even the smallest of visitors to the least active esports accounts on TikTok are in the ballpark of hundreds of thousands. If the app and its developer actively support expansions in the areas of gaming and esports, it can be assumed that growth is almost inevitable.

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