Tuesday, August 9, 2022

Tarik is blowing up on Twitch and he has VALORANT to thank

shaper Counter Strike per turned Twitter star Tarik Celik hit a new viewership record on his channel in July 2022 due to the popularity of his VALORANT VCT Masters Copenhagen watch-along streams.

According to TwitchTracker, he hit 115,849 viewers while streaming the event on July 12, his highest ever. He also doubled his average viewers between July 10 and 14.

What’s more, these numbers—at times around 46,000, on average—are higher than those recorded on the official VALORANT Twitter channel within the same time frame in July. It peaked at 74,064 viewers and averaged 22,588, much lower than his.

Image via Riot Games

This means more people tuned in to watch the event on Tarik’s channel and by a long shot too. He gained 34,000 followers for his efforts. But as impressive as it is, it’s not the only reason its popularity has boomed.

If you zoom out the lens and analyze his statistics from a broader perspective, you’ll see he gained a million followers in the ten months between Sept. 2021 and July 2022, bringing the total to almost two million.

It took him more than five years to amass the first million, but the second million happened in less than one. So, what changed? It all points towards a common denominator—VALORANT became his main game.

Image via Riot Games

Tarik has streamed VALORANT for almost 3,000 hours in that window, amounting to 80 percent of his total stream time. It dwarfs the 430 hours he spent on CS:GO in the past year. His affiliation with the game and its impact on his Twitch channel transcends the recent watch-along streams. Their popularity is merely the culmination of a slow build-up that’s finally paying off.

the CSGO per turned VALORANT star’s rise evokes another name too: Shroud. Only time will tell if Tarik can climb to the same heights as the human aimbot on Twitch.

Tarik’s definitely well placed to follow in his footsteps. As a former CS:GO pro, he has the skills to play the Riot Games title well and the insight to cast it. But perhaps more importantly, he has the added ingredient of being an entertainer since transitioning into streaming.

It’s made him the perfect fit for what he does and he does it well. And with the event still underway, if this trend continues, there’s a good chance he’ll break records again.

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