Saturday, May 21, 2022

LVP reveals 2021 attendance figures for tournaments including the Spanish Superliga LoL, the best attendance figures in history after Fnatic unveiled the new TQ ERL branding

The Spanish-speaking esports organization LVP has had the best audience figures in its 11-year history.

By the end of the year, the company had a cumulative viewership of 69.8 million for all of its programs, 24% more than in 2020
(56m).

In total, more than 35.8 million hours were viewed, a 45% increase from 2020.

The League of Legends Superliga, Spain’s European Regional League (ERL), drew 13 million viewers in 2021, 37% more than the data registered for 2020. As such, the Superliga also set a new record in terms of content hour consumption with 5.5 million hours viewed (+ 39%) and a new high among concurrent viewers, reaching 73,596 viewers at the big summer finale at the BigC in Barcelona – the highest in the story of a Spanish LVP competition.

The news comes after Spain’s League of Legends Superliga hit the highest attendance figures of the past year in spring 2021.

The Superliga is the second most popular ERL in LoL after France’s LFL. the According to the esports charts, the super league had 73,000 viewers in the summer of 2021, while the LFL had 183,000.

A number of new teams are playing in the Superliga for 2022, including Barcelona, ​​which has just signed British ADC player Deadly.

The new team KOI, owned by content creator Ibai Llanos and soccer player Gerard Piqué, is also participating, as is Fnatic, who moved from the UK / Ireland / Nordics NLC to the Spanish league through a partnership with Team Queso.

2021 was also a valorant year for LVP. The organizer started the Valorant Rising Series, which ended the year with a cumulative 4 million viewers and a final at the Barcelona International Convention Center (CCIB), in which more than
1,500 people watched Acend win.

LVP will continue with Valorant 2022 with the Valorant Regional League in Spain.

LVP was the official Spanish-speaking channel for the international League of Legends and Valorant tournaments as well as for CSGO Blast. LVP also took care of broadcasting the Horizon Cup 2021, the international Wild Rift tournament.

LVP also extended its agreement with LaLiga and EA to continue production of eLaLiga Santander 2021-22 and in 2021, in addition to producing the LCK, also produced the transmissions in Spanish and Portuguese for the Dota Pro Circuit of China.

As for personal tournaments, more than 3,000 spectators attended the CCIB in Barcelona in November with the final of the Valorant Rising Series and the ESET Iberian Cup of League of Legends.

In December, LVP reached an agreement with ViacomCBS Networks International to operate the gaming section of VidCon Abu Dhabi (United Arab Emirates).

“2021 was a historic year for LVP and for the eSports industry on a national and international level. In Spain alone we have laid the foundation stone to guarantee the staging of the best super league in history and also to recover the face-to-face events. “

Jordi Soler, LVP

LVP operates the Latin American national leagues in LoL in Argentina, Mexico, Colombia, Chile, Ecuador and Peru. The Telcel de México Honor Division rose 76% in minutes watched and the Golden League of Colombia reached more than 1.7 million unique viewers in 2021, accumulating throughout the broadcasts, 55% more than last year.

The LVP will remain the operator of the leagues in the region until at least 2024 and will also organize the Central
American and Caribbean League.

In 2021, LVP also operated the national Free Fire leagues in the region and, together with Garena, produced the Free Fire League, the largest mobile gaming league in Latin America. Looking ahead to 2022, LVP and Garena have launched Free Fire Challengers (North and South).

LVP has also produced other FIFA events, including the BBVA MX 2021 eLiga in Mexico, and collaborated with the NFL on the Madden Challenger series.

Jordi Soler, CEO of LVP, said: “2021 was a historic year for LVP and the esports sector on a national and international level. In Spain alone, we created the professional ecosystem for the development of a Valorant league in 2022 and laid the foundation to ensure that the best super league in history can be held and that face-to-face events can be resumed.

“In Latin America we have made further progress in professionalizing all tournament structures,
with great audience numbers and beyond, we’ve produced some of the best third party video game tournaments in the world. “

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