Wednesday, June 29, 2022

Immortals, Progressive Insurance Ink Multi-year partnership

League of Legends

Immortals LCS is now known as Immortals Progressive.

Immortals LCS is now known as Immortals Progressive. / Photo courtesy of Immortals

Immortals and Progressive Insurance have signed a multi-year partnership that will see the esports organization’s LCS team rebranded as Immortals Progressive, the companies announced Thursday.

As part of the partnership, the League of Legends team has had its jersey redesigned to pay tribute to the team’s new home in the Great Lakes region – a home it shares with Progressive’s headquarters. The new design is inspired by the northern lights.

The Immortals Progressive team in their new jersey.

The Immortals Progressive team in their new jersey. / Photo courtesy of Immortals

“Our new branding reflects how we intend to incorporate visual representations of the Great Lakes region into our merchandise, content and other collateral,” said Brad Peters, director of brand for Immortals. “This jersey design shows how we’re breaking with the traditional form of fans expecting to see esports teams visually.”

The partnership between Immortals and Progressive will include several fan events. Fans can participate in three community tournaments featuring LCS talent and influencers streamed live on Twitch.

A new streaming program branded by Progressive Gaming will feature 16 shows throughout the year, with Immortals content creator AriaSaki hosting members of his LCS team. These broadcasts will include the chance for viewers to win game prizes – as well as a series of giveaways planned for every Immortals Progressive LCS win.

Eventually, Immortals and Progressive will build a custom Minecraft server where Immortals Progressive will host build contests and custom games for fans.

The 2022 LCS season begins with the Lock-In tournament on Friday, January 14th. Immortals Progressive will play its first match on Saturday January 15th.

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