UK-based esports organization Guild Esports has partnered with Bitstamp, one of the longest-running crypto exchanges in the world.
Bitstamp has become Guild’s official cryptocurrency exchange partner by signing a three-year global sponsorship deal worth £4.5 million.
It is the largest sponsorship deal Guild Esports has in its history and will generate annual revenue of £1.5million over three years. It begins on January 29, 2022.
As part of the agreement, Bitstamp will receive marketing rights and prominent presence on the Guild Esports team jersey and will also appear in social and digital content with the company’s pro players and content creators.
Bitstamp’s logo and branding will also be incorporated into Guild’s new London headquarters, due to open in early 2022.
Additionally, Guild and Bitstamp will collaborate on the development of numerous projects and activations aimed at enhancing Guild’s fanbase and Bitstamp customer experience, and creating the quality content that the esports community has come to expect from Guild.
Bitstamp has been serving investors, merchants and financial institutions since 2011 and has more than 4 million customers worldwide.
In 2014, the exchange became the first to conduct a financial audit of a crypto company. Bitstamp was also the first nationally licensed bitcoin exchange when its EU base, Luxembourg, granted it a payment institution license in 2016, ensuring the exchange’s regulation across Europe.
Kal Hourd, Managing Director of Guild Esports, said: “We are very excited to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also allow us to deliver creative, high-quality content and meaningful experiences to our audience in a way that is consistent with both Guild and Bitstamps identity.
“Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and team performance continues to generate strong interest from a broad cross-section of brand advertisers. As such, we look forward to bringing additional sponsors on board in due course.”
Julian Sawyer, CEO of Bitstamp, added: “Partnering with a creative and fast-growing organization with a digital and global audience like Guild is a perfect fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to a broader audience that recognizes the benefits of investing in crypto.”
The news comes after Guild qualified for the Valorant VCT EMEA 2022 Stage 1 Challengers. They join teams like Team Liquid and Fnatic (teams featuring British talent) in the tournament which starts in February.
Guild defeated Vitality 3-0 in the Upper Bracket Final to emerge first from the Closed Qualifier. You can read more about Valorant’s esports plans for 2022 here.