Monday, August 8, 2022

Gamers Defended Horse Armor DLC Prior to NFTs – Bestgamingpro

A minimal number of NFTs are used in the gaming business, yet even this is too much for certain players. Because of the swift and ferocious response to the idea of ​​any well-known gaming firm using digital tokens, several creators have had to abandon their great ambitions very quickly.

In the past, gamers have resisted what they saw to be commercial material meant to take money from their accounts. The gaming business is continuously looking for new methods to commercialize its goods, from DLC to loot boxes. Despite opposition from players, experts think that NFTs in video games, like DLC, are here to stay since tokens like these might be a potential moneymaker for large game publishers. Experts say

The early days of DLC and NFTs have a lot in common. One piece of content in particular was very well-known and marked the start of a new era in video game monetization revenue generation.

Everything began with a horse

Early DLC for PC real-time strategy games, such as Total Annihilation, was very prevalent in the late 1990s. New maps, troops, and other game assets would be created by developers and made available for free to PC gamers.

As The Elder Scrolls IV: Oblivion gained popularity, Bethesda Game Studios launched the infamous Horse Armor Pack in April 2006. The Horse Armor Pack, which cost 250 Marketplace points, or about $2.50, was a constant source of amusement for gamers for years. It was a predecessor to today’s in-game skins, like those featured in games like Fortnite, and had no function other than for show.

Microsoft’s new income strategy for the Xbox 360, which was introduced in 2005, included low-cost in-game products known as microtransactions. Because of the speed at which transactions were carried out in those days, we take them for granted now, but they were revolutionary at the time. Dramatic, to be sure.

Horse Armor Pack criticism spread like wildfire throughout the internet. Many were concerned that a precedent would be created.

Bethesda sold a lot of the DLC, despite the negative reviews.

IGN interviewed Todd Howard, director and producer at Bethesda Game Studios, who said that “[Horse Armor] was one of the most popular [DLC packs] we’ve done” in 2016. Despite the fact that we no longer use Horse Armor, the rest of the industry is now using it.

A significant moneymaker for gaming businesses, microtransactions have subsequently followed. They now bring in more profit than the games themselves.

According to SuperData, a video game analytics organization, the industry will bring in over $92 billion in 2020. Full-game purchases, on the other hand, accounted for over $12 billion.

It’s déjà vu all over again

Traditional downloadable material, like Horse Armor, serves a distinct role in video games. NFTs serve a different purpose. Non-fiat currencies (NFTs) are digital tokens that may be exchanged for digital assets. A picture of a “bored ape” in JPEG format or a pixelated bird might both qualify as digital assets.

Axie Infinity’s Pokemon-like critters or Ghost Recon Breakpoint’s in-game equipment are two instances of NFTs in gaming. When it was launched in December, the latter made a reported $400. Axie Infinity NFTs have been on the decrease for most of 2022, although some players have been able to purchase two homes with their profits from last year.

NFT strategy is still a work in progress for gaming firms. As of right now, they’ve opted to adopt a more conservative stance.

A Wedbush Securities analyst explains: “At first, they were marketed by publishers as tokens that symbolize goods previously available for sale in games, such guns in shooting games.” “Gamers reacted with skepticism to the notion of in-app products being referred to as “non-fungible tokens” (NFTs) since it didn’t alter what they were. Those book publishers made a hasty exit.”

Ubisoft, the publisher of Ghost Recon Breakpoint, has recently pushed back on NFTs. EA and Square Enix are two other prominent businesses who showed interest in the digital token market but have yet to announce their intentions.

So far, NFT initiatives from major game companies have struggled to excite players.

“What has to happen is [NFTs] need to enable gamers to do things and experience things that they couldn’t otherwise experience and do, and those things and experiences need to be compelling,” said Lewis Ward, research director at IDC. “NFTs have to answer the question, ‘What’s in it for me?’ from the gamer’s standpoint, and the response to that question better be amazing.”

Even game makers are apprehensive about NFTs. In the State of the Games Industry 2022 study from the Game Developers Conference, 70 percent of developers questioned expressed little interest in digital tokens.

Still, the cynicism was the same with DLC, and, billions of dollars later, microtransactions aren’t going away.

“NFTs will ultimately be a natural element of games,” Pachter stated. “I believe it will start as user-generated content to make games better, like artists providing skins, and eventually spread to companies. After then, it will be the Wild West.”

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