Saturday, May 21, 2022

Esports growth and comparisons with traditional sports market

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Competitive gaming has of course grown over the years – the days when gaming was just viewed as a pastime are over.

The current gaming industry has grown into a huge sector where thousands of players make a living, from professional gamers to streamers and others in between. Inside and outside of eSports, you can also log into your preferred online casino and earn money playing or betting in a competitive game. Additionally, over the years, other video games like Fortnite and Valorant have grown up making the esports sector increasingly competitive and popular.

Professional gamers are role models

These days, you will meet kids on Twitch talking about Tyler “Ninja” Blevins and his gaming exploits. Some speak highly of him like he’s a celebrity like Tom Brady or LeBron James. Players analyze his movements on Fortnite, quote his statistics and kill rates and follow him closely on social networks. That being said, some will mimic his moves if they want to become streamers and / or competitive gamers.

In addition, studies have shown that around half a billion people watch esports, according to analyst Newzoo. Plus, many of them also play games.

Blevins’ viewership increased his profile as a professional gamer so much that he appeared on the cover of ESPN magazine, was sponsored by Red Bull, and garnered millions of followers. It also branded him as one of the first big crossover stars in streaming / gaming, even before that SEA Sports Championship 2022 which is about to begin.

The top rated gamer ninja also has an average of over 72,000 viewers at competitions and has over 17 million followers. Also, he previously said he makes more than $ 500,000 a month.

Streamers and viewers

Vapers and viewers are integral players in the eSports industry. In a way, eSports leaves traditional sport with the freedom and accessibility that its platforms offer to make its money. The leading streaming service is Twitch, which is owned by Amazon. On the other hand, other video platforms like YouTube are more focused on content creators who upload videos for their fans to watch.

Esports streaming has become a massive business venture for those involved. Industry experts believe the streaming business will grow to unprecedented heights. According to Ukie’s Consumer Market Valuation Report, UK consumers spent £ 45.6 million on streaming donations, subscriptions and other gaming video content in 2020.

In a way, game developers and esports broadcasters compete with traditional sports for a similar audience in terms of age. For example, People between the ages of 18 and 34 make up 73% of eSports viewers. This is an age group that traditional sports are also aimed at.

To capture this age group, game developers use many tactics from the traditional sports industry. For example, they have designed competitive leagues that fans can get excited about. Other developers have invested huge amounts of money in competitions like The International, a Dota 2 esports tournament hosted annually by Valve Corporation.

What the future brings

The future of esports could lie in emulating the structure of traditional sport more closely, for example through the creation of governing bodies like FIFA to help the sector attract investors with experience in conventional sport. But that is unlikely for many.

Esports already has tons of investment without the need for a FIFA, and so far the game publishers’ setting of the rules for their own esports games has worked organically as the esports industry has slowly taken hold over the years.

For now, time will tell what will have a significant impact on the future of esports. Also, let’s not forget about human-to-computer speed running competitions and data analysis, which can be vital to athlete development and game strategy.

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