Division 6ix, a UK-based esports organization and tournament provider, has launched a 30-day pre-ICO (Initial Coin Offering) for its new cryptocurrency D6ix Tokens.
The company said it recently raised £ 2 million through private sales of the tokens, with the ICO running through February 2022.
The D6ix tokens are designed to increase player earning potential by using the tokens for content creation, streaming games, tournament prizes, betting and more. Fans can earn tokens by interacting with players and viewing their content.
The company, which has existed since early 2020, last year offered an annual Division 6ix season pass that gives its members access to coaching and events, and plans to expand into Europe, Asia and America.
Div 6ix’s four-month tournament season kicks off in January across a variety of games including Valorant, FIFA, Fortnite, and CoD, with prize pools ranging from cash to NFTs, gems, and D6ix tokens.
Tournaments include the Division 6ix Academy Cup, Championships, Masters and the UK Super Cup.
Well-performing players can be promoted to one of Div 6ix’s own teams, or “spotted” for 100 D6ix tokens (£ 4.99) and play against the semi-professional Dix 6ix players before they are potentially confiscated.
“We are literally leveling the playing field,” said Olu Adenekan, CEO of Division6ix. “The esports industry is saturated with so many professional gamers and content creators that it is a challenge for aspiring talent to assert themselves and make money from their passion.
“Our focus is on developing players from amateur to professional levels and then giving them the tools to generate income, build a fan base and increase revenue opportunities.
“Our ultimate goal is to help our players succeed in as many ways as possible – as players, as content creators, and now as investors.”
Dom is an award-winning writer who graduated from Bournemouth University in 2007 with a 2: 1 degree in multi-media journalism.
A longtime gamer who first picked up the NES controller in the late 1980s, he has written for a number of publications including GamesTM, Nintendo Official Magazine, industry publication MCV, Riot Games and others. He worked as Head of Content for the British Esports Association until February 2021 before returning to Esports News UK full-time as an esports consultant helping brands and companies better understand the industry.