Monday, December 5, 2022

Brand collaborations and crossovers could come to the Overwatch franchise, VP says

over watch might be interested in exploring collaborations and crossovers, vice president Jon Spector told GameInformer in an interview, although only collaborations that make sense with the franchise will be considered.

over watch is following suit with many other live-service games and is transitioning to a free-to-play model for its sequel. An interest in collaborating with other games or media franchises isn’t surprising considering the way other games collaborate with each other and with other pop culture franchises around the globe. Fall Guys other Fortnite are two big games that often collaborate with other titles such as Halo, Among Usand other forms of pop culture, such as movies or anime shows.

Spector specifically mentioned anime shows collaborating with Fortniteciting Naruto as one of the examples of a collaboration he enjoyed.

“We’ve seen some really fun examples out there of games working with other brands or other games,” Spector told GameInformer. “I’m a big anime nerd myself. I think it’s super cool when I see Naruto appear in Fortnite. I don’t even play Fortnite, but that’s awesome. And as we look at the Overwatch 2 space, those are things that we’re interested in exploring. If and when we do that, one of our key values ​​is to do it in a way that feels like a great fit for the over watch franchise.”

Since over watch becomes free-to-play on Oct. 4, they could certainly follow the trend of other free-to-play games that often collaborate with other franchises to provide cosmetic items, or even have themed events in conjunction with another title.

Players are hoping that over watch will create in-game cosmetics like the Zedd skin that only appeared during the 2019 over watch League broadcast. Fans clamored over it when it was showcased, but it never actually came to the game in the form of a collectible skin. Overwatch 2 will launch in early access on Oct. 4, but fans will likely not see any collaborations until the PvP side of the game has fully released and is stable.

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